I feel oddly guilty rejecting my Uber driver’s offer of a beer and a blunt. It’s 4 am. I’m drenched, hungover, and bewildered as to why I’m in a rustic garage on the outskirts of downtown Austin, watching tattooed pedicab drivers dance with a tiny dog in a pink tutu. This was not the ride home I expected. Yet, my experience isn’t entirely unusual. After two years of experimenting with Internet services that allow everyday individuals to sell their cars, houses, and things — the so-called “sharing economy” — I’ve become accustomed to getting a face full of the sellers’ hopes, fears and quirks. Between services rendered and cash exchanged, friendships are forged, awkwardness is experienced, and memories are made. Before the Industrial Revolution uprooted us from our small-town community roots, I imagine most business transactions included a side of humanity. Modern-day business sterilize transactions of the personal element. Human resource departments have hollowed out their employees, leaving little more than a pleasantly smiling husk of a person. South By Southwest By The Sharing Economy Every March, over 25,000 technology enthusiasts cram into the moderately sized metro of downtown Austin for the annual tech pilgrimage, South By Southwest Interactive. Hotels are sold out six months in advance, and every public service is bleeding out their windows with demand. You’d have an easier time catching a cab stumbling naked and drunk down Times Square on New Years Eve than hailing a taxi during SXSW. At 4 a.m., after the final after parties had simmered down, the only shot I had at making it back to my bed before I had to wake up the next morning was Uber, the popular smartphone taxi application that had contracted with independent pedicabers during SXSW, to usher sleepy technologists to and fro downtown Austin. I did not, however, foresee the torrential downpour halfway though my trip that instantly saturated my clothes to my frigid bone. No longer able to stand the sharp icicles falling from the sky, yet still needing to finish the ride, our courtesy pedicab driver took a pit stop at Pediacab HQ to pick up his car and stow his bike. Pedicab headquarters is like the second-class deck of the Titanic, a dimly lit haven where free-spirited tattooed servicemen party their blue collars off to loud music, an abundance of cheap beer, and liberally available recreational drugs. “I got jungle juice for
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