Diabetes In A Can | iNform Health and Fitness Solutions

The prevalence of ?energy drinks? being sold nowadays is a massive concern to me. Even more concerning is the young demographic being targeted with such products.

Bright colours, crazy names, giant sized cans and marketing links to extreme activities create corporate appeal to these products. They have infiltrated service stations, supermarkets, clubs, bars and offices, with the promise of delivering a fast burst of extreme energy and outstanding performance.

Among the many ingredients found in energy drinks, there are two key elements that I want to focus on.

Sugar

At a whopping 11gms/100mL, the average ?energy drink? delivers around 40gms of sugar per 375mL serve. Consider this: of the four macronutrients that supply energy, energy drinks contain only one ? carbohydrates in the form of sugar.

Take sugar out of the equation, and all you are left with is a ?drink?!

Now consider the hormonal response that we humans have to high sugar doses: rapid spikes in blood glucose levels generate a rapid insulin response to reduce internal toxicity. The ?energy hit? from sugar alone threatens the body?s state of wellbeing, and our bodies respond by clearing it out as quickly as we can.

A pretty useless energy hit! Matter of fact, it can actually work in reverse if insulin production is excessive!

However, the colourful and cleverly constructed language used in marketing are persistant, ensuring that it?s front of mind next time we?re in need of a whack. With regular consumption, slowly but surely our systems become a little more tolerant of high sugar doses and a little more resistant to the insulin produced.

Our brain continues to perceive toxicity, and takes the liberty of ordering more insulin than was once required to clear the same amount of sugar.

Eventually, ?insulin resistance? becomes Diabetes, where the bloodstream is in a constant state of glucose contamination.

And the manufacturers of those pretty cans keep telling us that we?ll perform better.

Caffeine

The simple story on the inclusion of caffeine is this: it stimulates adrenaline, firing off a sequence of hormonal and metabolic responses that can create an energised feeling. It?s effectiveness in improving mood and alertness is well documented in certain circumstances.

In collaboration with high sugar consumption however, there should be a warning signalled against caffeine.

Caffeine prompts a response physiologically associated with stress, initiated by cortisol to trigger the aforementioned effects. The problem in conjunction with sugar is that cortisol blocks the action of insulin, further exacerbating the toxic build-up of sugar in the bloodstream.

Now consider the target market.

And we wonder why our generation is tipped to be the first to outlive our children.

Energy drinks are labelled on what they contain nutritionally. Perhaps we should lobby to have them labelled on the physiological response that they create. ?Lethargy Drink To Promote Metabolic Disease? doesn?t quite have the same ring to it!

Source: http://informhealth.com/diabetes-in-a-can/

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