Valu Land, a Discount Grocer, Coming to Dearborn - DeepsaidWhat

Valu Land is moving into the building on Michigan Avenue that was once home to Michaels.

West downtown Dearborn is getting a new grocery store but it isn?t a Trader Joe?s as many had hoped for in the past.

Spartan Stores Inc. plans to open a new Valu Land store in the building that was once home to Michaels arts and craft store.

Michaels, readers of Deepsaidwhat.com will recall, moved its store in 2008 to Allen Park. Valu Land will be the new neighbor to ACO Hardware, the second-hand store Goodwill and the Family Dollar, which opened in 2011.

Valu Land is Spartan?s version of Aldi, a discount grocery store with no brand name products. Valu Land is also designed to compete with Save-A-Lot and even dollar stores.?Many of the products lining the shelves of Valu Land will be the grocer?s own Spartan brand or the discounted brand Valu Time.

This smaller Valu Land is a new direction for Spartan Stores, a Byron Township, Michigan-based grocer which operates about 100 stores across the state under the banners of D&W Fresh Market, Family Fare Supermarket, VG?s Grocery and Glen?s Market.

Spartan Stores opened the first of three Valu Land locations in 2011 in three smaller cities ? Marion, Leslie and Clare, in north-central Michigan ? and a fourth store earlier this year in Lansing Township, the only store that was not a conversion from another banner. The Lansing store is located in a shopping plaza?that houses a Volunteers of America Thrift Store, Rite Aid and Dollar General store. Similar to the new Dearborn location.

In addition to Dearborn, Spartan Store officials have said the company plans to open Valu Land stores in Warren and Roseville ? metro Detroit cities that have a ?larger population base in the surrounding prime trade area? than its other stores.

The company hopes this new model store will help the grocery retailer expand beyond its Michigan borders. The grocer?s wholesale distribution business supplies more than 350 independent grocery stores across Michigan, and northern Ohio and Indiana.

This entry was posted on Monday, November 12th, 2012 at 5:45 am and is filed under Around Town, Business. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Source: http://www.deepsaidwhat.com/2012/11/12/valu-land-a-discount-grocer-coming-to-dearborn/

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